We have tested our Fitcube product - and it was awesome!

Fitcube – tested in real life

On May 2nd, we officially launched Fitcube at VIA University College in Horsens. Together with students, employees, partners, and local stakeholders, we marked the occasion as Mayor Peter Sørensen cut the red ribbon and helped set Fitcube in motion.

From that day forward, Fitcube became a living test environment — open to students, staff, neighbours, and anyone in Horsens who wanted a new, flexible way to train and prioritize their health and well-being.

Our test period at VIA University College ran from May 2nd, 2024, to January 10th, 2026. During this time, hundreds of users trained in Fitcube through our fully digital app-based system. The test period provided invaluable real-world insights into how people want to train: privately, flexibly, and on their own terms.

These learnings now form the foundation of the next generation of Fitcube — a refined, scalable micro-gym concept designed to make fitness more accessible, comfortable, and integrated into everyday life.

This was just the beginning.